There are noblemen who invite camera teams in their chambers or ask wedding parties to take their places at the tables of their ancestors. Louis von Adelsheim (Louis of Adelsheim) does neither. He loves turning his two mansions and his park into gigantic projection surfaces – and he has recently illuminated the small town of Adelsheim for the tenth time into a great universal artwork.
The “Zentrum der Welt” (Centre of the Universe) is located near the lottery and pools shop. It is colourful, it flashes and it looks like the famous banner at New York Times Square. In fact, it is. But why is there an ironmonger’s from the Odenwald region among the neon signs that advertise Japanese electronics brands? Because Louis von Adelsheim integrated it in his video projection, adding a local Baden touch to globalized advertisement. In August, he will turn the small town into an impressive universal artwork once again – including churches, mansions and shops.
“With ‘Adelsheim leuchtet’ (Adelsheim illuminates) we simulate a big city – in the midst of the Odenwald”
“Adelsheim leuchtet” (Adelsheim illuminates) is no marketing campaign. However, the event draws up to 5,000 visitors per year to the village near Heilbronn. It is not an agency that came up with the concept, it was the baron, and the entire town is joining in: Business people redress their shop windows, residents cater for the guests voluntarily, the municipal depot dims its street lamps and video projectors shine from bathroom windows.
Despite the state grant for arts innovation, the event is realized by means of ticket sales – and the citizens’ commitment. On the façade of the town’s Protestant church, bread and wine and fish wander around on a conveyor belt and refinery chimneys give off steam at the “Unterschloss” mansion. “We simulate a big city,” Louis von Adelsheim says smiling smugly. Well, because, the village with its just under 5,500 inhabitants is nothing near a city. But also because of this year’s motto “Zentrum der Welt” (Centre of the Universe). The video artist has brought pictures of New York, which tends to consider itself the hub of the universe. But he also offers visitors a glimpse of the seething masses of the primeval soup in a hole dug out especially for this purpose and he made a drone fly through Adelsheim.