{"id":28397,"date":"2021-10-22T08:30:00","date_gmt":"2021-10-22T06:30:00","guid":{"rendered":"https:\/\/wosonst.eu\/erinnerungen-in-emaille\/"},"modified":"2021-11-15T14:56:43","modified_gmt":"2021-11-15T13:56:43","slug":"memories-coined-in-enamel","status":"publish","type":"post","link":"https:\/\/wosonst.eu\/en\/memories-coined-in-enamel\/","title":{"rendered":"Memories coined in enamel"},"content":{"rendered":"\n<p><strong><strong>In Peter Hei\u00df\u2019 Little Museum for Old Shops and Advertisements in Hammelbach visitors can go on a journey through time\u2014from 1900 to the 1960s\u2014of the culture of shopping and advertising. This is a story about a museum that was never intended to be, but nevertheless established its place in history, packed with dear memories. <\/strong><\/strong><\/p>\n\n\n\n<p>Somehow, it\u2019s his own memories that are on display here. Peter Hei\u00df enters a small room that is filled with a corner shop, right up to the ceiling. It is the very model of a mom-and-pop store. There is a counter with a glass display case. Shelves in mint-green and tangerine. With a Pez-Box vending machine, Caro coffee drinks and with&nbsp;an endless range of Maggi products, soaps, cigars and elastic hair ties. Peter approaches the counter and squats down until his eyes peer just above it. \u201cThis is how I used to stand here as an eight-, nine-year-old lad asking for a stick of butter\u2014or whatever it was my mum sent me here for.\u201d He stands up again and breaks into a grin. \u201cI also bought my first cigarette here.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"BorlabsCookie _brlbs-cb-youtube\"><div class=\"_brlbs-content-blocker\"> <div class=\"_brlbs-embed _brlbs-video-youtube\"> <img decoding=\"async\" class=\"_brlbs-thumbnail\" src=\"https:\/\/wosonst.eu\/wp-content\/plugins\/borlabs-cookie\/assets\/images\/cb-no-thumbnail.png\" alt=\"YouTube\"> <div class=\"_brlbs-caption\"> <p>Mit dem Laden des Videos akzeptieren Sie die Datenschutzerkl\u00e4rung von YouTube.<br><a href=\"https:\/\/policies.google.com\/privacy\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Mehr erfahren<\/a><\/p> <p><a class=\"_brlbs-btn _brlbs-icon-play-white\" href=\"#\" data-borlabs-cookie-unblock role=\"button\">Video laden<\/a><\/p> <p><label><input type=\"checkbox\" name=\"unblockAll\" value=\"1\" checked> <small>YouTube immer entsperren<\/small><\/label><\/p> <\/div> <\/div> <\/div><div class=\"borlabs-hide\" data-borlabs-cookie-type=\"content-blocker\" data-borlabs-cookie-id=\"youtube\"><script type=\"text\/template\">PGlmcmFtZSB0aXRsZT0iRXJpbm5lcnVuZ2VuIGluIEVtYWlsbGUiIHdpZHRoPSI1MDAiIGhlaWdodD0iMjgxIiBzcmM9Imh0dHBzOi8vd3d3LnlvdXR1YmUtbm9jb29raWUuY29tL2VtYmVkL1F0Tno2ODBnVXlJP2ZlYXR1cmU9b2VtYmVkIiBmcmFtZWJvcmRlcj0iMCIgYWxsb3c9ImFjY2VsZXJvbWV0ZXI7IGF1dG9wbGF5OyBjbGlwYm9hcmQtd3JpdGU7IGVuY3J5cHRlZC1tZWRpYTsgZ3lyb3Njb3BlOyBwaWN0dXJlLWluLXBpY3R1cmU7IHdlYi1zaGFyZSIgcmVmZXJyZXJwb2xpY3k9InN0cmljdC1vcmlnaW4td2hlbi1jcm9zcy1vcmlnaW4iIGFsbG93ZnVsbHNjcmVlbj48L2lmcmFtZT4=<\/script><\/div><\/div>\n<\/div><figcaption>Dive into colourful memories!<\/figcaption><\/figure>\n\n\n\n<p>It\u2019s actually the very sales counter at which Peter used to stand. Just that the counter used to be right in the middle of Hammelbach village\u2014in an old Edeka shop that opened in 1952 and was ran by the owner\u2019s family until it closed. \u201cAt the end, the lady was almost 90 years old and still worked at her shop every day.\u201d Her daughter-in-law took over after her death and ran the shop for another few years until the family gave the business up. The storefront was to be renovated and the shop fittings became obsolete.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default\"><a href=\"https:\/\/wosonst.eu\/wp-content\/uploads\/2021\/10\/11_museum_hammelbach_web.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/wosonst.eu\/wp-content\/uploads\/2021\/10\/11_museum_hammelbach_web.jpg\" alt=\"\" class=\"wp-image-27920\" srcset=\"https:\/\/wosonst.eu\/wp-content\/uploads\/2021\/10\/11_museum_hammelbach_web.jpg 1000w, https:\/\/wosonst.eu\/wp-content\/uploads\/2021\/10\/11_museum_hammelbach_web-300x200.jpg 300w, https:\/\/wosonst.eu\/wp-content\/uploads\/2021\/10\/11_museum_hammelbach_web-768x512.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><figcaption>Today, the old Hammelbach village shop is part of Peter\u2019s Little Museum.<\/figcaption><\/figure>\n\n\n\n<p>Today, they are part of Peter\u2019s Little Museum for Old Shops and Advertisements (\u2018Kleines Museum f\u00fcr alte L\u00e4den und Reklame\u2019). The family thought of Peter straight away when it was decided that the storefront had to be renovated. He is happy every time he realizes how he managed to preserve a bit of the village\u2019s history here. \u201cI simply like this beautiful old stuff,\u201d he says, letting his gaze wander. The museum comprises several small rooms packed with \u201cold stuff\u201d and is a journey through time and through the culture of shopping and advertising. But this was not the initial intention.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>It all started with an enamel plate, sometime back in the 1990s. \u201cI discovered it at a flea market\u2014an advertising plate for GEFAG cloths.\u201d Peter points to a wall. \u201cThis one.\u201d He hung it on his kitchen wall and wanted to have more of these plates. \u201cThey used to be pretty cheap then. Today, an original may cost a couple of hundred or even of thousand euro!\u201d In the beginning he even restored some of the plates. However, he has stopped doing this now. \u201cThe dents are part of the whole thing.\u201d He has turned to letting the chipped-off edges and patches of rust tell their own stories.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default\"><a href=\"https:\/\/wosonst.eu\/wp-content\/uploads\/2021\/10\/5_museum_hammelbach_web.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/wosonst.eu\/wp-content\/uploads\/2021\/10\/5_museum_hammelbach_web.jpg\" alt=\"\" class=\"wp-image-27908\" srcset=\"https:\/\/wosonst.eu\/wp-content\/uploads\/2021\/10\/5_museum_hammelbach_web.jpg 1000w, https:\/\/wosonst.eu\/wp-content\/uploads\/2021\/10\/5_museum_hammelbach_web-300x200.jpg 300w, https:\/\/wosonst.eu\/wp-content\/uploads\/2021\/10\/5_museum_hammelbach_web-768x512.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p>Then, gradually, an old tin, a box and an old chocolate vending machine were added and the \u201cold stuff\u201d took up more and more space. Peter grew up in Hammelbach. \u201cI always wanted to go away, to the city or abroad. But somehow, this has never happened. So I still hang around here,\u201d he laughs. He has enough exciting projects in Hammelbach to do\u2014such as the old neighbour\u2019s house that he turned into a holiday home, or the entire renovation of the half-timbered house in which his family lives today. And here he made room for his growing collection. It was in 2011 when he decided to no longer just store his stuff. He created an old shop in the style of a colonial goods store from the Imperial Germany era and he opened it spontaneously on village festivals.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default\"><a href=\"https:\/\/wosonst.eu\/wp-content\/uploads\/2021\/10\/98_museum_hammelbach_web.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/wosonst.eu\/wp-content\/uploads\/2021\/10\/98_museum_hammelbach_web.jpg\" alt=\"\" class=\"wp-image-28094\" srcset=\"https:\/\/wosonst.eu\/wp-content\/uploads\/2021\/10\/98_museum_hammelbach_web.jpg 1000w, https:\/\/wosonst.eu\/wp-content\/uploads\/2021\/10\/98_museum_hammelbach_web-300x200.jpg 300w, https:\/\/wosonst.eu\/wp-content\/uploads\/2021\/10\/98_museum_hammelbach_web-768x512.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><figcaption> As if the last buyer has just left&#8230;   <\/figcaption><\/figure>\n\n\n\n<p>The \u2018Mini-Museum\u2019 was a winner. More and more people turned up and brought their old stuff by saying: \u201cI know you are into such old things.\u201d The next haul was the complete, mint-green shop fittings of the Hammelbach village shop. Space became scarce again.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default\"><a href=\"https:\/\/wosonst.eu\/wp-content\/uploads\/2021\/10\/6_museum_hammelbach_web.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/wosonst.eu\/wp-content\/uploads\/2021\/10\/6_museum_hammelbach_web.jpg\" alt=\"\" class=\"wp-image-27910\" srcset=\"https:\/\/wosonst.eu\/wp-content\/uploads\/2021\/10\/6_museum_hammelbach_web.jpg 1000w, https:\/\/wosonst.eu\/wp-content\/uploads\/2021\/10\/6_museum_hammelbach_web-300x200.jpg 300w, https:\/\/wosonst.eu\/wp-content\/uploads\/2021\/10\/6_museum_hammelbach_web-768x512.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p>So, Peter converted the barn in 2013 and set about to displaying the old shop as faithfully to the original as possible. The former garage and the workshop were turned into exhibition rooms. All of this isn\u2019t visible from the outside. The museum is inconspicuous and only a small sign at the entrance indicates that there is one. A few enamel signs hang on the wall of the barn next to the wooden gate. But when Peter opens the double gate, an entirely new world and time open up to the visitor. The wooden door behind it groans giving way to the interior: On the right, walking sticks, caps and hats await their owners who will never return. The wall next to them is speckled with enamel signs: R\u00fcger chocolate, Persil, Knorr, Steckenpferd-Seife soap \u201cfor delicate, white skin.\u201d On the left, there is a small chemist\u2019s shop counter from the 1920s with numerous small bottles and vials in the shelf behind it. We walk past a little variety store from the economic miracle era. Straight ahead, there is the colonial goods store and on the left we turn into the former Edeka shop of Hammelbach. Many products, including Dr. Oetker blancmange powder and spices, are still in their original packaging and some of the Coca-Cola bottles are still even full.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default\"><a href=\"https:\/\/wosonst.eu\/wp-content\/uploads\/2021\/10\/14_museum_hammelbach_web.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/wosonst.eu\/wp-content\/uploads\/2021\/10\/14_museum_hammelbach_web.jpg\" alt=\"\" class=\"wp-image-27926\" srcset=\"https:\/\/wosonst.eu\/wp-content\/uploads\/2021\/10\/14_museum_hammelbach_web.jpg 1000w, https:\/\/wosonst.eu\/wp-content\/uploads\/2021\/10\/14_museum_hammelbach_web-300x200.jpg 300w, https:\/\/wosonst.eu\/wp-content\/uploads\/2021\/10\/14_museum_hammelbach_web-768x512.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><figcaption> The small chemist\u2019s shop counter from the 1920s.<\/figcaption><\/figure>\n\n\n\n<p>It took Peter a few months to install everything and make it look as if the last buyer had just left. Not least the money on the sales counter. The money of the respective era, of course. True to the original are also the tills, scales, telephones and radios. Everything in here tells a story\u2014probably different ones for each visitor. Stories about consumer buying habits in the past century and about their everyday lives and their dreams. Visitors to this place can discover something new even at second or third glance.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default\"><a href=\"https:\/\/wosonst.eu\/wp-content\/uploads\/2021\/10\/60_museum_hammelbach_web.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/wosonst.eu\/wp-content\/uploads\/2021\/10\/60_museum_hammelbach_web.jpg\" alt=\"\" class=\"wp-image-28018\" srcset=\"https:\/\/wosonst.eu\/wp-content\/uploads\/2021\/10\/60_museum_hammelbach_web.jpg 1000w, https:\/\/wosonst.eu\/wp-content\/uploads\/2021\/10\/60_museum_hammelbach_web-300x200.jpg 300w, https:\/\/wosonst.eu\/wp-content\/uploads\/2021\/10\/60_museum_hammelbach_web-768x512.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p>The little museum opens upon appointment only. A wide variety of people come here: school classes, hiking groups, employees on a staff outing and senior citizens from a nearby home, giving them a chance to dive into colourful memories. There is a lot of public interest. And there are a lot of exhibits. \u201cI could easily expand the museum to three times its size,\u201d Peter explains. A barn in neighbouring Grasellenbach hosts quite a few more jewels. He has long stopped collecting, but people haven\u2019t stopped bringing him their stuff. But Peter rather wants to keep the exhibition as it is\u2014with a personal touch, as a hobby and out of passion, nothing else. His museum is meant to stay a little one.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><a href=\"http:\/\/www.alte-laeden-reklame-museum.de\/\" target=\"_blank\" rel=\"noreferrer noopener\">www.alte-laeden-reklame-museum.de<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We go on a journey through time in Peter Hei\u00df\u2019 Little Museum for Old Shops and Advertisements in Hammelbach.<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[60,1490],"tags":[122,207,999,1109,1642,1643,1644,1645,1646],"class_list":["post-28397","post","type-post","status-publish","format-standard","hentry","category-culture","category-history","tag-metropolregion-rhein-neckar-en","tag-wo-sonst-en","tag-sarah-weik-en","tag-sebastian-weindel-en","tag-peter-heiss-en","tag-kleines-museum-fuer-alte-laeden-und-reklame-en","tag-tante-emma-laden-en","tag-enamel","tag-mom-and-pop-store"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Memories coined in enamel - wo sonst<\/title>\n<meta name=\"description\" content=\"We go on a journey through time in Peter Hei\u00df\u2019 Little Museum for Old Shops and Advertisements in Hammelbach.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wosonst.eu\/en\/memories-coined-in-enamel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Memories coined in enamel - wo sonst\" \/>\n<meta property=\"og:description\" content=\"We go on a journey through time in Peter Hei\u00df\u2019 Little Museum for Old Shops and Advertisements in Hammelbach.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wosonst.eu\/en\/memories-coined-in-enamel\/\" \/>\n<meta property=\"og:site_name\" content=\"wo sonst\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wosonst.eu\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-22T06:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-15T13:56:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wosonst.eu\/wp-content\/uploads\/2021\/10\/11_museum_hammelbach_web.jpg\" \/>\n<meta name=\"author\" content=\"Sarah Weik\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sarah Weik\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/wosonst.eu\/en\/memories-coined-in-enamel\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/wosonst.eu\/en\/memories-coined-in-enamel\/\"},\"author\":{\"name\":\"Sarah Weik\",\"@id\":\"https:\/\/wosonst.eu\/en\/#\/schema\/person\/34f77f5e4ce9b44fabc3f83c9640f96b\"},\"headline\":\"Memories coined in enamel\",\"datePublished\":\"2021-10-22T06:30:00+00:00\",\"dateModified\":\"2021-11-15T13:56:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/wosonst.eu\/en\/memories-coined-in-enamel\/\"},\"wordCount\":1171,\"publisher\":{\"@id\":\"https:\/\/wosonst.eu\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/wosonst.eu\/en\/memories-coined-in-enamel\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wosonst.eu\/wp-content\/uploads\/2021\/10\/11_museum_hammelbach_web.jpg\",\"keywords\":[\"Metropolregion Rhein-Neckar\",\"Wo Sonst\",\"Sarah Weik\",\"Sebastian Weindel\",\"Peter Hei\u00df\",\"Kleines Museum f\u00fcr alte L\u00e4den und Reklame\",\"Tante-Emma-Laden\",\"enamel\",\"mom-and-pop store\"],\"articleSection\":[\"Culture\",\"History\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wosonst.eu\/en\/memories-coined-in-enamel\/\",\"url\":\"https:\/\/wosonst.eu\/en\/memories-coined-in-enamel\/\",\"name\":\"Memories coined in enamel - 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